In the food and beverage industry, the market is extremely competitive. Therefore, the consumers have many options to choose from. So, it’s a must for food suppliers to create a unique and memorable brand. And using custom food packaging bag is one of the effective method to accomplish that purpose.
The advantages of using custom-printed food packaging bags are mentioned below:
The role of Custom-Printed Food Packaging Bags
Packaging bags can affect customers purchase decision.
Humans are naturally visual creatures, which is why your packaging’s aesthetic is so important from a marketing and sales standpoint. According to a recent survey, 72% of Americans agree packaging affects their purchase decisions, and 30% of businesses report a significant lift in revenue following a packaging improvement.
Packaging is usually the first thing consumers notice when evaluating product options. Given this fact, packaging that is eye-catching or visually appealing will have a distinct advantage. With custom-printed food bags, you can utilize colors, designs, and images to make your products stand out, ultimately enticing consumers to buy.
Food Packaging Bag is one of the best ways to Craft Brand Messaging Your Target Customers Will Love
One of the main ways that brands communicate their values with consumers is via brand messaging. In a marketing context, messaging refers not only to the literal words and phrases brands use, but also to the emotional connotations those words and phrases carry. Across all industries, brand messaging has proven to be a highly effective marketing tactic — and custom-printed food packaging bags are the perfect way to showcase your brand’s message.
Branding involves aesthetics (color palettes, logos, etc.), but it also goes deeper by communicating ideas/values and evoking various emotions that can influence consumer behavior. And, when a brand resonates with consumers, this fosters brand loyalty and repeat purchases over the long term.
The average supermarket stocks over 40,000 products, all vying for premium shelf space and maximum shelf impact. With so many competing messages, optimizing the consistency and quality of your message should be top of mind when selecting a food packaging design and / or manufacturing partner.
Custom Poly Bags for Food Packaging
If you own or help manage a business in the food industry, you know how important it is to stand out against your competitors…and customized packaging is a simple, yet effective way to set your brand apart.
At Haplast, we specialize in custom poly bag solutions with rapid lead times and no minimum order requirements. Contact our team to learn more about how we can help you with your custom food packaging needs.